WHAT'S THE STORY?
Data is just a synonym for stories,
and stories are ultimately about people.
Product Analytics | UX research | Data storytelling
I've got 7+ years of experience designing plans to tackle diverse research problems. The best answers come from a process called participatory design, through which I help you define what's really important to you.
I'm dedicated to exploring data from and about people to tell the story hidden behind the numbers. When these stories are both engaging and informative, you'll get the maximum value from the data.
I hold a Ph.D. in cognitive psychology and neuroscience, and I love data because it gives me the chance to better understand people's behavior. My goal is to inform decisions with more than just an opinion.
When patterns arise from chaotic data points, I enjoy taking the time to explore the possible narratives they fit into to design information for my audiences in a strategic manner.
Data is a medium, it's the story hidden behind that matters to me.