WHAT'S THE STORY?

Data is just a synonym for stories, 

and stories are ultimately about people.


Sara Iacozza

Product Analytics | UX research | Data storytelling

My skills

Research design 

I've got 7+ years of experience designing plans to tackle diverse research problems. The best answers come from a process called participatory design, through which I help you define what's really important to you.

Data storytelling

I'm dedicated to exploring data from and about people to tell the story hidden behind the numbers. When these stories are both engaging and informative, you'll get the maximum value from the data.

Human touch

I'm an extrovert, and I easily create strong connections with people I work with. In me, you'll find a professional that strives in collaborative environments.  


Sara Iacozza

I hold a Ph.D. in cognitive psychology and neuroscience, and I love data because it gives me the chance to better understand people's behavior. My goal is to inform decisions with more than just an opinion. 

When patterns arise from chaotic data points, I enjoy taking the time to explore the possible narratives they fit into to design information for my audiences in a strategic manner.

Data is a medium, it's the story hidden behind that matters to me.

Discover what story is hidden behind your data

GET IN TOUCH!