WHAT'S THE STORY?

Data is just a synonym for stories

and stories are ultimately about people.


Sara Iacozza

Product Analytics | UX research | Data storytelling


Sara Iacozza

I hold a Ph.D. in cognitive psychology and neuroscience, and I love data because it gives me the chance to better understand people's behavior. My goal is to inform decisions with more than just an opinion. 

When patterns arise from chaotic data points, I enjoy taking the time to explore the possible narratives they fit into to design information for my audiences in a strategic manner.

Data is a medium, it's the story hidden behind that matters to me.

Discover what story is hidden behind your data